NFI, The Ministry of Industry cooperates with Central Group
Collaborating publicwith private sectors to organize the biggest event of the year
“World Food Expo 2017” Thailand together for the Kitchen of the World
The Ministry of Industry by National Food Industry (NFI) together with Central Group, Central World and Public-Private Collaboration collaborates with both public and private sectors to organize the biggest event of the year “World Food Expo 2017”during 23 March – 9 April, 2017, from 10.00 – 22.00 hrs. at the Square in front of Central World.
In this event, there are several organizations including the Ministry of Science and Technology, National Innovation Agency, Tourism Authority of Thailand (TAT), SME Bank, The Office of SMEs Promotion (OSMEP), Thai Beverage Public Company Limited, Singha Corporation Co., Ltd. and Betagro Group, as well as other private sectors, working together under the vision of “Thailand together for the Kitchen of the World” to drive the national food industry policy, response to 4.0 industry era, and display the potential of the whole process of Thai food industry.
“World Food Expo 2017” is firstly organized this year and plans to organize consecutively at least 3 years. The purposes of the event are to raise people awareness and encourage Thailand as the food hub of the world. This is the only event where both food industry and Thailand tourism are fully promoted. There are troops of popular restaurants including Street Food, Food Truck, The Lost Recipe Thai food, local Thai food from “Amazing Thai Taste” and innovative processed food from almost 200 leading manufacturers for visitors to enjoy shopping and tasting.
There are also several activities such as workshops, and Thai cooking demonstrations from renowned chefs. In this event, the One Stop Service: Window of Thai Food will be introduced. The project aims to advertise and promote the image and merchandizes of Thai food and facilitate the entire industrial processes for investors and food industry entrepreneurs in order to emphasize the image of Thai kitchen as the kitchen of the world. It is estimated that during 18 days of the event, there will be at least two million visitors and the values of business negotiation and salesare approximately at least over 200 million Baht.
The Expo has 4 major zones: Santorini, Street Food and Food truck, Food Industry and Food Cluster Pavilion of Thai Leader Cluster. Santorini zone is the zone of activities and music performances. The stage will be set up at the center of the Square in front of Central World using the idea of the most romantic resort town, Santorini. Street Food and Food Truck zone represents the modernization of Thai street food restaurants with the attractive shop decoration, and stylish and eye-catching packages. In the zone, there are 48 street food restaurants and 24 Food Trucks. Food Industry
zone comprises of 109 booths exhibiting innovations and technology relating to the quality of food production and the application of the food production innovation in several types of materials to maximize its value in food export business.
There are also the cooking demonstrations of Thai Fusion Food using such innovation. Chefs from well-known restaurants will take turn showing off their splendid creation of Thai menus for the visitors to taste.
There are several menus to choose including six internationally famous Thai menus from the Amazing Thai Taste campaign by TAT: Kang Keaw Wan (Green Curry), Tom Yum Kung (Spicy Shrimp Soup), Pad Thai (stir-fried ride noodle), Som Tum (Spicy Papaya Salad), Tom KhaGai (Chicken Galangal Soup) and Kang Massaman (Massaman curry).
The most spectacular exhibition of this zone is “The Lost Recipe”. Talented chefs and chefs from the original of the food will demonstrate cookingAncient Thai food, such as Kang Sing Hon, Kang Chuck Som, Kang Nokmor, Tom Para Huatarn,Khaokrieb Yana and KratongThongwhich is difficult to find in typical restaurants, Thai Royal cuisine, as well as authentic local Thai food. Moreover, there are food sale from famous Thai restaurants such as Blue Elephant, TalingPling and Kallapapreuk.
In Food Cluster Pavilion of Thai Leader Cluster zone, national leading manufacturers will present innovations and latest products. Under the theme of Beach Bar, the zone includes food and beverage industry manufacturers majoring in this Expo such as Thai Beverage Public Company Limited, Singha Corporation Co., Ltd. and Betagro Group.
For food import-export entrepreneurs, this is the opportunity to choose several types of processed foods which production follows international standards of quality and safety, and use advanced technology and innovation to develop the tastes and designs in consistence with modern consumer behaviors worldwide. For those who love eating, we can guarantee that you would enjoy tasting and shopping through 18 days of the Expo. The “World Food Expo 2017” will be held during 23 March – 9 April, 2017 from 10.00 – 22.00 hrs. at the Square in front of Central World.
For more information: Tel: 02 886 8088 ext 9201,9204,9206